{"id":8886,"date":"2026-07-12T17:42:36","date_gmt":"2026-07-12T15:42:36","guid":{"rendered":"https:\/\/agrofoodindustrie.com\/sustainable-agriculture-morocco-agri-food\/"},"modified":"2026-07-12T17:42:36","modified_gmt":"2026-07-12T15:42:36","slug":"sustainable-agriculture-morocco-agri-food","status":"publish","type":"post","link":"https:\/\/agrofoodindustrie.com\/en\/sustainable-agriculture-morocco-agri-food\/","title":{"rendered":"Sustainable Agriculture in Morocco: G\u00e9n\u00e9ration Green Strategy and the Role of Food Manufacturers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8886\" class=\"elementor elementor-8886 elementor-8885\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95e853e8 e-flex e-con-boxed e-con e-parent\" data-id=\"95e853e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c09896f e-con-full e-flex e-con e-child\" data-id=\"1c09896f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5116feef elementor-widget elementor-widget-heading\" data-id=\"5116feef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sustainable Agriculture in Morocco: G\u00e9n\u00e9ration Green Strategy and the Role of Food Manufacturers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a60ca616 e-con-full e-flex e-con e-parent\" data-id=\"a60ca616\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e0b7a49d e-flex e-con-boxed e-con e-child\" data-id=\"e0b7a49d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5952dc69 elementor-widget elementor-widget-text-editor\" data-id=\"5952dc69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sustainable agriculture in Morocco<\/strong> is at the heart of the national G\u00e9n\u00e9ration Green 2020-2030 strategy: water stress, climate adaptation, and food sovereignty. While the debate often focuses on agricultural producers, it also concerns the entire downstream chain \u2014 including food manufacturers who transform raw materials into finished products. AGRO FOOD INDUSTRIE (AFI), a baby and family nutrition manufacturer based in Marrakech, is part of this dynamic through its production choices, traceability and sourcing approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9b14ef6 e-con-full e-flex e-con e-parent\" data-id=\"b9b14ef6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4d515365 e-con-full e-flex e-con e-child\" data-id=\"4d515365\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c40ef5d elementor-widget elementor-widget-heading\" data-id=\"8c40ef5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key takeaways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4a83a9 elementor-widget elementor-widget-text-editor\" data-id=\"4d4a83a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Sustainable agriculture rests on three pillars: environmental, economic and social<\/li><li>Morocco launched <strong>G\u00e9n\u00e9ration Green 2020-2030<\/strong> to accelerate this transition<\/li><li>Food manufacturers play a key role in food chain sustainability<\/li><li>AFI contributes through its certifications, traceability and additive-free recipes<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97e7c46f e-con-full e-flex e-con e-parent\" data-id=\"97e7c46f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3cd1da81 e-con-full e-flex e-con e-child\" data-id=\"3cd1da81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be572c96 elementor-widget elementor-widget-heading\" data-id=\"be572c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is sustainable agriculture?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61475b4c elementor-widget elementor-widget-text-editor\" data-id=\"61475b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sustainable agriculture aims to produce food while <strong>preserving natural resources<\/strong> \u2014 soil, water, biodiversity \u2014 for future generations. It rests on three interdependent pillars:<\/p><ul><li><strong>Environmental<\/strong>: limiting the impact on natural ecosystems, reducing chemical inputs, managing water responsibly<\/li><li><strong>Economic<\/strong>: ensuring the long-term viability and competitiveness of farms<\/li><li><strong>Social<\/strong>: guaranteeing fair working conditions and equitable local benefits<\/li><\/ul><p>It differs from <a href=\"\/en\/organic-farming-infant-nutrition-morocco\/\">organic farming<\/a> \u2014 a regulated label with strict specifications \u2014 in being a <strong>systemic approach<\/strong> applicable to all forms of agriculture, conventional or organic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22f0f3c8 e-con-full e-flex e-con e-parent\" data-id=\"22f0f3c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-55aedccd e-con-full e-flex e-con e-child\" data-id=\"55aedccd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-006c84a2 elementor-widget elementor-widget-heading\" data-id=\"006c84a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The G\u00e9n\u00e9ration Green 2020-2030 Strategy in Morocco<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80295334 elementor-widget elementor-widget-text-editor\" data-id=\"80295334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Morocco has structured its agricultural policy around the <strong>G\u00e9n\u00e9ration Green<\/strong> strategy, launched in 2020 to succeed the Plan Maroc Vert. Its main axes:<\/p><ul><li><strong>Human capital development<\/strong>: emergence of an agricultural middle class, support for young farmers<\/li><li><strong>Resilience and sustainability<\/strong>: crop diversification, water-efficient management (drip irrigation, retention basins), climate adaptation<\/li><li><strong>Agropoles and value chains<\/strong>: development of integrated agro-industrial zones to reduce post-harvest losses and increase local added value<\/li><\/ul><p>In a context of <strong>chronic water stress<\/strong> \u2014 Morocco is among the most exposed countries in North Africa \u2014 water management has become the structural constraint of Moroccan sustainable agriculture. The expansion of drip irrigation, desalination and groundwater recharge have become national priorities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e44ac488 e-con-full e-flex e-con e-parent\" data-id=\"e44ac488\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-97f57650 e-con-full e-flex e-con e-child\" data-id=\"97f57650\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6bfb3ac elementor-widget elementor-widget-heading\" data-id=\"f6bfb3ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The role of food manufacturers in food sustainability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c82b09a elementor-widget elementor-widget-text-editor\" data-id=\"4c82b09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sustainability does not stop at the farm. A food manufacturer can act on the sustainability of the food chain at several levels:<\/p><p><strong>1. Choice of raw materials<\/strong><br>Prioritising traceable ingredients, local suppliers where possible, and limiting additives reduces the transformation footprint. In infant nutrition, this is also a regulatory requirement: raw materials undergo strict incoming quality controls.<\/p><p><strong>2. Process control to limit waste<\/strong><br>An ISO 22000 and HACCP-certified process implies rigorous management of flows, temperatures and timings \u2014 which mechanically reduces waste of raw materials and energy during production.<\/p><p><strong>3. Packaging and logistics<\/strong><br>Reducing unnecessary packaging, optimising order volumes and favouring efficient distribution channels help limit the logistics footprint, particularly important for an <a href=\"\/en\/food-products-wholesale\/\">exporter to Sub-Saharan Africa<\/a>.<\/p><p><strong>4. Simple and natural recipes<\/strong><br>Fewer additives and artificial flavourings means fewer transformation steps, fewer components to source, and a more stable formulation over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d47c771 e-con-full e-flex e-con e-parent\" data-id=\"4d47c771\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cf79f7b3 e-con-full e-flex e-con e-child\" data-id=\"cf79f7b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acfb1c1c elementor-widget elementor-widget-heading\" data-id=\"acfb1c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AGRO FOOD INDUSTRIE's approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8176bdc1 elementor-widget elementor-widget-text-editor\" data-id=\"8176bdc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AFI manufactures its ranges in its Marrakech facilities, at the heart of Morocco&#8217;s agro-industrial fabric. Its contribution to a more sustainable food chain translates concretely into:<\/p><ul><li><strong>VitaFruit<\/strong> \u2014 desserts made from <strong>100% fruit, with no preservatives or artificial flavourings<\/strong>, gluten-free and halal. A short formulation that reduces dependence on additives.<\/li><li><strong>Vitameal<\/strong> \u2014 infant dairy cereals enriched with 22 vitamins and minerals, gluten-free. A weaning product with a documented nutritional profile.<\/li><li>Production <strong>certified<\/strong> HACCP, ISO 22000, IFS V6, halal (IMANOR) and approved by ONSSA \u2014 frameworks that impose complete traceability and risk control at every stage.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eebd7a8 e-con-full e-flex e-con e-parent\" data-id=\"5eebd7a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cee989b6 e-con-full e-flex e-con e-child\" data-id=\"cee989b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4705589f elementor-widget elementor-widget-heading\" data-id=\"4705589f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ \u2014 sustainable agriculture and agri-food<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da2ebb33 elementor-widget elementor-widget-text-editor\" data-id=\"da2ebb33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What is the difference between sustainable agriculture and organic farming?<\/strong><br>Organic farming is a regulated label that prohibits synthetic pesticides and GMOs. Sustainable agriculture is a broader approach that aims to preserve natural resources over the long term \u2014 it can include organic, but also optimised conventional practices (efficient irrigation, crop rotation, reduced inputs).<\/p><p><strong>Is Morocco ahead on sustainable agriculture?<\/strong><br>Morocco has made significant efforts with G\u00e9n\u00e9ration Green 2020-2030, particularly on water management. Structural challenges remain: land fragmentation, growing water stress, adaptation of small farmers.<\/p><p><strong>Does AGRO FOOD INDUSTRIE practice sustainable agriculture?<\/strong><br>AFI is a manufacturer, not a farmer. Its role in food chain sustainability runs through the quality of its formulations, the rigour of its certifications and the traceability of its raw materials.<\/p><p><strong>Do AFI products contain ingredients from sustainable agriculture?<\/strong><br>AFI works with raw material suppliers subject to its quality and traceability requirements (ISO 22000). Specific commitments on sustainable ingredient sourcing are to be confirmed with the commercial team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82829ad2 e-con-full e-flex e-con e-parent\" data-id=\"82829ad2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eeb55a52 e-con-full e-flex e-con e-child\" data-id=\"eeb55a52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1987c2d5 elementor-widget elementor-widget-heading\" data-id=\"1987c2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Distributors and importers: request our catalogue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29ad280 elementor-widget elementor-widget-text-editor\" data-id=\"e29ad280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking for a certified manufacturing partner to supply your markets with <a href=\"\/en\/wholesale-food-products-morocco\/\">halal infant nutrition in Morocco<\/a>? Contact our export team.<\/p><p><strong>+212 524 338 080<\/strong> &nbsp;\u00b7&nbsp; <strong>WhatsApp: +212 661 990 982<\/strong> &nbsp;\u00b7&nbsp; <strong>commercial@agrofoodindustrie.com<\/strong><\/p><p><a href=\"\/en\/contact\/\">Contact us<\/a><\/p><hr><p><strong>See also:<\/strong><\/p><ul><li><a href=\"\/en\/organic-farming-infant-nutrition-morocco\/\">Organic farming and baby nutrition in Morocco<\/a><\/li><li><a href=\"\/en\/wholesale-food-products-morocco\/\">Wholesale food products Morocco<\/a><\/li><li><a href=\"\/en\/food-products-wholesale\/\">AFI export catalogue<\/a><\/li><li><a href=\"\/en\/our-products\/\">Our halal certified products<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sustainable agriculture Morocco. Sustainable agriculture in Morocco is at the heart of the national G\u00e9n\u00e9ration Green 2020-2030 strategy: water stress, climate adaptation, and food sovereignty. While the debate often focuses on agricultural producers, it also concerns the entire downstream chain \u2014 including food manufacturers who transform raw materials into finished products. AGRO FOOD INDUSTRIE (AFI), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8263,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[213,217],"tags":[],"class_list":["post-8886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribution-export-b2b-en","category-morocco"],"_links":{"self":[{"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/posts\/8886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/comments?post=8886"}],"version-history":[{"count":0,"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/posts\/8886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/media\/8263"}],"wp:attachment":[{"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/media?parent=8886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/categories?post=8886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrofoodindustrie.com\/en\/wp-json\/wp\/v2\/tags?post=8886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}