Organic Farming and Infant Nutrition in Morocco: AGRO FOOD INDUSTRIE's Quality Commitment
Organic farming is growing rapidly in Morocco, driven by increasing demand for natural and healthy products. While AGRO FOOD INDUSTRIE (AFI) is a manufacturer of baby and family nutrition — not an agricultural producer — the company shares the values that underpin organic farming: quality ingredients, natural recipes and stringent health standards. This page explains what organic farming is in Morocco, its regulatory framework, and how AFI’s quality commitment translates into its Vitameal and VitaFruit ranges.
- Organic farming: production method without synthetic chemical inputs, governed in Morocco by Law 39-12
- AFI: infant nutrition manufacturer (Marrakech), committed to quality and natural recipes
- VitaFruit: 100% fruit desserts, no preservatives or artificial flavours, gluten-free, halal
- Certifications: HACCP, ISO 22000, IFS V6, Halal (IMANOR), ONSSA
What is organic farming?
Organic farming is a production method that respects natural cycles and prohibits the use of synthetic fertilisers and chemical products, from cultivation through to commercialisation. It relies on practices that are respectful of soils, biodiversity and the environment, with the aim of producing healthy and traceable food. A product bearing an organic label (Bio Maroc, AB, European organic label…) attests to compliance with a precise specification, controlled and certified by an accredited body.
Organic farming in Morocco: regulatory framework
In Morocco, organic production is governed by Law 39-12, which defines the conditions for production, processing, labelling and marketing of organic products. Control and certification are carried out by approved bodies, overseen by the ONSSA (National Office for Food Safety) and ONCA (National Office for Agricultural Advisory), which supports producers in the transition to organic farming.
The sector has progressed significantly in recent years: certified areas have multiplied several times since 2010, focusing on citrus fruits, fresh fruits and vegetables, aromatic plants, argan oil — mostly destined for export to Europe.
Organic farming and infant nutrition: why ingredient quality matters
For baby food, parents are particularly attentive to composition: fewer additives, natural ingredients, clear traceability. This is precisely the requirement — at the heart of the organic approach — that guides a serious infant nutrition manufacturer. The World Health Organisation (WHO) recommends prioritising simple, minimally processed complementary foods without unnecessary additives for infants.
Without necessarily carrying an organic label, a product can be formulated to meet these expectations: simple recipes, absence of artificial flavours and preservatives, selected natural ingredients, rigorous quality control at every stage of manufacturing.
AGRO FOOD INDUSTRIE's quality commitment
AFI manufactures its ranges in its Marrakech units, with quality standards that meet family expectations:
- VitaFruit — fruit desserts made from 100% fruits, with no preservatives or artificial flavours, gluten-free and halal.
- Vitameal — infant dairy cereals enriched with vitamins and minerals, gluten-free, formulated for weaning from 6 months.
- Production certified HACCP, ISO 22000, IFS V6, halal (IMANOR) and approved by ONSSA — a guarantee of food safety and traceability at every stage.
AFI’s ranges do not carry a certified organic label: AFI is a manufacturer, not an agricultural producer. However, recipes are designed to offer simple, natural products that meet the expectations of discerning families. Discover the full range on our products page.
Natural nutrition: what parents are looking for
The demand for natural baby products extends beyond the organic label. More and more parents are looking for:
- A short, readable ingredient list
- No artificial additives, colouring or preservatives
- A recognised halal certification
- Traceability on the origin of raw materials
These expectations directly guide AFI’s recipes. Whether you are a parent, a pharmacist or a distributor, AFI’s wholesale food products ranges are designed to meet these requirements daily.
Frequently Asked Questions — organic farming and baby nutrition
Does AGRO FOOD INDUSTRIE practise organic farming?
No. AFI is an infant nutrition manufacturer, not an agricultural producer. The company shares the values of organic farming in terms of quality and natural recipes, without holding a certified organic label.
Are AFI products certified organic?
No. The Vitameal and VitaFruit ranges do not carry a certified organic label (Bio Maroc, AB, Ecocert). However, VitaFruit is formulated from 100% fruits, with no preservatives or artificial flavours. AFI focuses on recognised certifications: HACCP, ISO 22000, IFS V6, halal (IMANOR) and ONSSA approval.
What is the difference between a natural product and an organic product?
An organic product carries a certified label attesting to a cultivation method without synthetic chemical inputs. A natural product can be formulated without artificial additives or preservatives without necessarily being derived from certified organic farming.
What quality guarantees does AFI offer?
Production certified HACCP, ISO 22000, IFS V6 and halal (IMANOR), approved by ONSSA — a strict food safety and traceability framework, recognised internationally.
Does AFI export its products?
Yes. AFI distributes its ranges in more than 25 countries, including European and African markets with strict requirements for food certifications.
Where can AFI products be found in Morocco?
AFI’s ranges are available through distributors and retailers. Professionals can contact us for the B2B catalogue and supply terms.
Discover AGRO FOOD INDUSTRIE's infant nutrition ranges
Distributor or professional interested in a quality, halal and certified baby range? Request our B2B catalogue.
📞 +212 524 338 080 · 💬 WhatsApp: +212 661 990 982 · ✉️ commercial@agrofoodindustrie.com
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